Based on the concept of creating experiential events, Insomniac has been in operation since 1993. They are the leaders in the entertainment industry and they specialize in festivals, events and electronic dance. Since their inception, they have gained lot of followership from many music lovers from across the globe. One of the unique things about the company is that it has transformed the interactive art with the introduction of the unique mobile theatre by use of the latest product concepts. The company was founded by the visionary Pasquale Rotella and his creative stance has exposed the hidden potential in the industry. Their online presence through their official website at http://insomniac.com/ can attest to their growth and the various products and services on offer. Most of Insomniac festival brand have distinctive themes and focused on engaging their fans. The most popular themed products include the White Wonderland New Years Eve, Nocturnal Wonderland, Beyond Wonderland and Escape from Wonderland among others. Fans can connect with all these and much more online or by attending the festivals. On the other hand the festivals are graced by renowned artists, musicians and bingo players each year and the list id dependent on location of the festival. The selection is done meticulously to keep the audience entertained for the annual two-day event.
The company success is based on the vision of creating entertainment for all; this has only been achieved through effective management for over 20 years. The company is based on sound visionary leadership and congruence. This is clear in their marketing strategies and communication channels. The organization thrives on integrated, creativity and innovation which is focused on the fan needs. Their market penetration through social media, online platforms and digital assets in a responsible manner exhibits the qualities of a transparent organization which upholds the philosophy of individual growth for its employees. The interactive nature of the company products and their fans is based on the team innovativeness and focus on delivering magical products and services. On the other hand the interactive theoretical, interactive circuses and performances benefit their charitable giving initiatives as part of their corporate responsibility. This way, they benefit the communities they perform in especially in the education of children and the support of the participating artists. By supporting these communities and the artists, Insomniac exhibits its focus on the future by developing people who are socially responsible and visionary as well.
The major events which fans anticipate each year are the White Wonderland New Years Eve, Nocturnal Wonderland, Beyond Wonderland and Escape from Wonderland These are all structured and tickets usually sell out months before the actual set dates. Some of the benefits that the company derives from the events to generate revenues. On the other hand, a percentage of these profits are used in their corporate activities to benefit the local community and the participating artists. The events also create an interactive forum for the fans both on the ground and online. Fans get the opportunity to meet their favorite artists which is seen as a way of the company developing existing and upcoming talent. The hosting of Insomniac events in various locations is a way of helping to grow the economies of the local communities and authorities given that their fan base travels to these events and shows while benefiting in the generation of revenues that benefits the local economies. These revenues are generated through hotel accommodation, food, transport, retail purchases and gaming as well.
Definitely Pasquale Rotella is one of my favorites ravers.
:D
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